LIFE IS BEST WHEN YOU SHAKE IT
“With FITSHE I aim to contribute to the active lifestyle of women for whom being physically fit serves to live life to the fullest.” In her column FITSHE’s founder, Caroline shares her view on living an active lifestyle.
I cannot remember the first time I tried a protein shake, but I do remember how I felt about shakes in general. To me, protein shakes were for bulky guys who wanted to grow even bulkier – the Arnies and their bodybuilding friends. Protein shakes were definitely not for me.
Protein has this “heavy” image in The Netherlands and especially among women. However, when you cross the border and go to London or New York you will find protein shakes in every juice bar, and on almost all food in the supermarket, you’ll find an indication of how much protein it contains.
Why? Well, because proteins are the body’s building blocks. They’re essential for muscle repair and growth, but also take care of your hair, skin, nails and other tissues. So it’s important to make sure you get enough of them, especially when maintaining an active lifestyle. I learned that there is nothing scary about proteins; they are what your body needs to function properly.
Why take a shake?
What about those shakes then? Well, first of all, eating enough protein every day is not all that easy. Especially when you live an active lifestyle, you’ll need even more of this macronutrient (check: www.fitshe.com/faq).
Personally, I believe first and foremost in fresh and non-processed foods. But living my full and active life requires some convenience too. When I learned about the importance and benefits of proteins (especially after training), I went looking for a 100% natural, yet a convenient solution, to fit my lifestyle. Eating a piece of chicken or a bowl of quark after my training turned out to be neither the easiest nor the best option, as these foods take a while for your body to digest (so it takes longer for the nutrients to reach your muscles). However, all the shakes I came across did not fit my requirements either.
So I decided to shake up my life and start my own business. I wanted to develop a product that women could trust and that would truly support an active lifestyle, without all the nasty and unnatural additives or bulky jars that did not fit inside my cupboard.
Shake it up!
Preparing my FITSHE shake after my training has become a new habit, and the good news is: I still haven’t turned into a green hulk☺. Protein has given me a lot: not only does it refuel my body after my training and make sure my efforts count; but it also turned my whole life upside down and before I knew it I was running a business in shakes. I want to support your active lifestyle in a natural way and with products that fit your lifestyle. In general, I hope I can switch women’s mindsets from DIET & EXCERCISE to EAT & TRAIN, so we can all live our lives to the fullest of our potential.
This month’s FITSHE magazine is all about shaking and the shakes – that’s all possible meanings of the word shake. Find out what it means to shake your muscles in the article of physiotherapist Annemarijn, discover the difference between juicing, blending and cold pressing as told by Stefanie and of course shaking means something completely different when you are at the bar (see Bex’s article). I am very proud to introduce you to Katinka Cante, who will take you by the hand as she discovers what an active lifestyle means to her. And if you are prepared to make a healthy change, follow the advice of Nurdin and Barbara in SHE CHANGES, while you’re shaking that booty to our SHAKE playlist.
Enjoy! X Caroline